Proceedings of the 1999 academy of marketing science (ams) annual conference
Éditeur :
Springer International Publishing AG
ISBN :
9783319366814
Date de publication :
22 oct. 2016
Dimensions :
27,9 x 21,0 cm
Langue :
Anglais
Pays d'origine :
Suisse
The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.