Brand building and marketing in key emerging markets: a practitioner’s guide to successful brand growth in china, india, russia and brazil
Auteur :
Schaffmeister, Niklas
Éditeur :
Springer International Publishing AG
ISBN :
9783319367699
Date de publication :
23 août 2016
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.