Transformational sales: making a difference with strategic customers
Auteur :
Kotler, Philip / Dingena, Marian / Pfoertsch, Waldemar
Éditeur :
Springer International Publishing AG
ISBN :
9783319368788
Date de publication :
23 août 2016
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.