Thriving in a new world economy: proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference
Éditeur :
Springer International Publishing AG
ISBN :
9783319369570
Date de publication :
23 août 2016
Dimensions :
27,9 x 21,0 cm
Langue :
Anglais
Pays d'origine :
Suisse
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy.