Reputable firm, the: how digitalization of communication is revolutionizing reputation management
Auteur :
Aula, Pekka / Heinonen, Jouni
Éditeur :
Springer International Publishing AG
ISBN :
9783319372648
Date de publication :
23 août 2016
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business.