Social media management: technologies and strategies for creating business value
Auteur :
Van Looy, Amy
Éditeur :
Springer International Publishing AG
ISBN :
9783319373058
Date de publication :
23 août 2016
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.