Looking forward, looking back: drawing on the past to shape the future of marketing: proceedings of the 2013 world marketing congress
Éditeur :
Springer International Publishing AG
ISBN :
9783319373621
Date de publication :
23 août 2016
Dimensions :
27,9 x 21,0 cm
Langue :
Anglais
Pays d'origine :
Suisse
This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.