Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty: proceedings of the 2004 academy of marketing science (ams) annual conference
Éditeur :
Springer International Publishing AG
ISBN :
9783319385747
Date de publication :
24 sept. 2016
Dimensions :
27,9 x 21,0 cm
Langue :
Anglais
Pays d'origine :
Suisse
​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.