Exploring the field of business model innovation: new theoretical perspectives
Auteur :
Gassmann, Oliver / Frankenberger, Karolin / Sauer, Roman
Éditeur :
Springer International Publishing AG
ISBN :
9783319411439
Date de publication :
11 nov. 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Presenting a broad literature review of scholarly work in the area of Business Model Innovation, this new book analyses 50 management theories in the context of BMI to yield valuable new insights.