Satisfaction of change, the: how knowledge and innovation overcome loyalty in decision-making processes
Auteur :
Del Giudice, Manlio / Della Peruta, Maria Rosaria
Éditeur :
Springer International Publishing AG
ISBN :
9783319418834
Date de publication :
14 nov. 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty.