Marketing and american consumer culture: a cultural studies analysis
Auteur :
Berger, Arthur Asa
Éditeur :
Springer International Publishing AG
ISBN :
9783319473277
Date de publication :
28 déc. 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.