Brand fans: lessons from the world's greatest sporting brands
Auteur :
Smith, Aaron C.T. / Stavros, Constantino / Westberg, Kate
Éditeur :
Springer International Publishing AG
ISBN :
9783319488530
Date de publication :
30 janv. 2017
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands.