Managing organizational crisis and brand trauma
Auteur :
Tafoya, Dennis W.
Éditeur :
Springer International Publishing AG
ISBN :
9783319607252
Date de publication :
8 sept. 2017
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.