Industry trends in cloud computing: alternative business-to-business revenue models
Auteur :
Dempsey, David / Kelliher, Felicity
Éditeur :
Springer International Publishing AG
ISBN :
9783319639932
Date de publication :
17 nov. 2017
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeksto examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.