Leading pharmaceutical innovation: how to win the life science race
Auteur :
Gassmann, Oliver / Schuhmacher, Alexander / von Zedtwitz, Max / Reepmeyer, Gerrit
Éditeur :
Springer International Publishing AG
ISBN :
9783319668321
Date de publication :
24 mai 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures.