Personal brand creation in the digital age: theory, research and practice
Auteur :
Grzesiak, Mateusz
Éditeur :
Springer International Publishing AG
ISBN :
9783319696966
Date de publication :
3 avr. 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding.