Sport entrepreneurship: developing and sustaining an entrepreneurial sports culture
Auteur :
Ratten, Vanessa
Éditeur :
Springer International Publishing AG
ISBN :
9783319730097
Date de publication :
16 févr. 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.