Market driven political advertising: social, digital and mobile marketing
Auteur :
Hughes, Andrew
Éditeur :
Springer International Publishing AG
ISBN :
9783319777290
Date de publication :
28 juin 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.