Programmatic advertising: the successful transformation to automated, data-driven marketing in real-time
Éditeur :
Springer International Publishing AG
ISBN :
9783319797212
Date de publication :
31 mars 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Thisfundamental guide on programmatic advertising explains in detail how automated, data-driven advertisingreally works in practice and how the right adoption leads to a competitive advantage foradvertisers, agencies and media.