Rediscovering the essentiality of marketing: proceedings of the 2015 academy of marketing science (ams) world marketing congress
Éditeur :
Springer International Publishing AG
ISBN :
9783319806761
Date de publication :
31 mai 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy.