Marketing challenge for industrial companies, the: advanced concepts and practices
Auteur :
Saavedra, Claudio A.
Éditeur :
Springer International Publishing AG
ISBN :
9783319808499
Date de publication :
27 mai 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch.