Strategy is digital: how companies can use big data in the value chain
Auteur :
Cordon, Carlos / Garcia-Milà , Pau / Ferreiro Vilarino, Teresa / Caballero, Pablo
Éditeur :
Springer International Publishing AG
ISBN :
9783319809717
Date de publication :
30 mai 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book presentsstrategies and practices to allow everyday companies to cope with thefundamentally changing landscape of business models and to take advantage ofthe huge business opportunities arising from the advent of big data.