Islamic marketing: understanding the socio-economic, cultural, and politico-legal environment
Auteur :
Nestorović, Čedomir
Éditeur :
Springer International Publishing AG
ISBN :
9783319813615
Date de publication :
30 mai 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets.