Services marketing cases in emerging markets: an asian perspective
Éditeur :
Springer International Publishing AG
ISBN :
9783319814124
Date de publication :
22 avr. 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.