Business model pioneers: how innovators successfully implement new business models
Auteur :
Voigt, Kai-Ingo / Buliga, Oana / Michl, Kathrin
Éditeur :
Springer International Publishing AG
ISBN :
9783319817620
Date de publication :
7 juin 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market.