Lead market india: key elements and corporate perspectives for frugal innovations
Éditeur :
Springer International Publishing AG
ISBN :
9783319835099
Date de publication :
4 juil. 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries.