Strategy and communication for innovation: integrative perspectives on innovation in the digital economy
Éditeur :
Springer International Publishing AG
ISBN :
9783319841847
Date de publication :
8 mai 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures.