Value-oriented media management: decision making between profit and responsibility
Éditeur :
Springer International Publishing AG
ISBN :
9783319845449
Date de publication :
18 juil. 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions.