Online intermediaries for co-creation: an explorative study in healthcare
Auteur :
Künne, Christoph W.
Éditeur :
Springer International Publishing AG
ISBN :
9783319845739
Date de publication :
11 sept. 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.