Social organisation of marketing, the: a figurational approach to people, organisations, and markets
Éditeur :
Springer International Publishing AG
ISBN :
9783319846873
Date de publication :
3 août 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them.