Bridging the innovation gap: blueprint for the innovative enterprise
Auteur :
Huber, Daniel / Kaufmann, Heiner / Steinmann, Martin
Éditeur :
Springer International Publishing AG
ISBN :
9783319856773
Date de publication :
28 juil. 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book offers fresh insights into innovation management and its prerequisites. Starting with the innovation dilemma that enterprises face, the book analyses the concept of innovation as it is (mis)understood in practice, and identifies the missing element in current innovation theories - the innovation gap.