Cross-cultural personal selling: agents’ competences in international personal selling of services
Auteur :
Antczak, Anna / Sypniewska, Barbara A.
Éditeur :
Springer International Publishing AG
ISBN :
9783319856995
Date de publication :
1 août 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.