Political marketing in the 2016 u.s. presidential election
Éditeur :
Springer International Publishing AG
ISBN :
9783319866024
Date de publication :
12 mai 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.