Cultural distance in international ventures: exploring perceptions of european and chinese managers
Auteur :
Vaccarini, Katiuscia / Spigarelli, Francesca / Tavoletti, Ernesto / Lattemann, Christoph
Éditeur :
Springer International Publishing AG
ISBN :
9783319872537
Date de publication :
11 août 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry.