Political marketing and management in the 2017 new zealand election
Éditeur :
Springer International Publishing AG
ISBN :
9783319942971
Date de publication :
31 juil. 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.