Crisis communication: a stakeholder approach
Auteur :
Ndlela, Martin N.
Éditeur :
Springer International Publishing AG
ISBN :
9783319972558
Date de publication :
14 sept. 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships.