Automotive management: navigating the next decade of auto industry transformation
Auteur :
Diehlmann, Jens / Häcker, Joachim
Éditeur :
De Gruyter
ISBN :
9783486723328
Date de publication :
24 avr. 2013
Dimensions :
24,0 x 17,0 cm
Poids :
638 g
Langue :
Anglais
Pays d'origine :
Allemagne
Highlights the trends in mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries. This book provides the link between science and business practice in the automotive industry.