Global market strategies: how to turn your company into a successful international enterprise
Auteur :
Neubert, Michael
Éditeur :
Campus Verlag
ISBN :
9783593399454
Date de publication :
23 avr. 2014
Dimensions :
2,3 x 1,6 x 0,2 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Allemagne
Outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits.