Price elasticity: research on magnitude and determinants
Auteur :
Friedel, Evelyn
Éditeur :
Peter Lang AG
ISBN :
9783631647059
Date de publication :
28 oct. 2014
Dimensions :
21,0 x 14,8 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Suisse
Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.