Research methods and techniques in public relations and advertising
Éditeur :
Peter Lang AG
ISBN :
9783631718766
Date de publication :
24 mai 2017
Dimensions :
21,0 x 14,8 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
Suisse
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers.