International public relations: practices and approaches
Éditeur :
Peter Lang AG
ISBN :
9783631760918
Date de publication :
11 sept. 2018
Dimensions :
21,0 x 14,8 cm
Poids :
365 g
Langue :
Anglais
Pays d'origine :
Suisse
In this volume, the authors define public relations through an international perspective within the context of both theory and practice. Consisting of fifteen sections, the book describes what intra- and extra-organisational public relation theories and practices correspond to in the present day.