Presidential campaign in the republic of korea in 2017, the: the role of social media

Auteur :
Trzcińska, Julia
Éditeur :
Peter Lang AG
ISBN :
9783631868140
Date de publication :
17 févr. 2022
Dimensions :
21,0 x 14,8 cm
Poids :
359 g
Langue :
Anglais
Pays d'origine :
Suisse
The main purpose of the book is to create a model of the presidential election campaign in South Korea. The collected materials, posted on Facebook and Twitter accounts by the three most important candidates in the campaign, were analyzed using mixed research methods. The book provides a broader context regarding political communication in Korea.