Vertical price coordination and brand care: interdisciplinary perspectives on the prohibition of resale price maintenance
Auteur :
Ahlert, Dieter / Schefer, Benjamin
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783642355691
Date de publication :
13 avr. 2013
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Competition law regulates anti-competitive conduct by companies in order to maintain market competition. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory.