Scenario-based strategic planning: developing strategies in an uncertain world
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658042141
Date de publication :
9 août 2015
Dimensions :
24,0 x 16,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different.