Advances in advertising research (vol. vi): the digital, the classic, the subtle, and the alternative
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658140823
Date de publication :
23 août 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).