Retail brand equity and loyalty: analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Auteur :
Weindel, Julia Katharina
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658150365
Date de publication :
19 sept. 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.