Signaling family firm identity: familiy firm identification and its effects on job seekers’ perceptions about a potential employer
Auteur :
Wolf, Sandra
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658206710
Date de publication :
17 janv. 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.