Online growth options for retailers: three essays on domestic and international growth strategies with online retailing
Auteur :
Schu, Matthias
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658215194
Date de publication :
9 mai 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.