Advances in advertising research viii: challenges in an age of dis-engagement
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658215200
Date de publication :
12 mai 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.