Mobile ethnography: towards a more in-situ research method to analyze customer experience
Auteur :
Stickdorn, Marc
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658515867
Date de publication :
2 mai 2026
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
To address these gaps, the author proposes an exemplary research design to strengthen validity and reliability.Using Design Science Research Methodology, this dissertation develops mobile ethnography as a design artifact comprising the method, participant-facing mobile apps, and web-based analysis software for researchers.